Hoax, an environmental publication and interdisciplinary endeavour, merges academic philosophy with contemporary design. It serves as an inclusive platform for environmentally conscious individuals in Ireland and offers insights into ongoing climate discussions.
Co-founded by Irene Mansoldo, Isidora Duran-Stewart, and I,
Hoax addresses the disconnect between people and the environment, emphasising community involvement.
The challenge was to create an accessible publication, that complimented open discourse while not alienating the audience.
This we did visually by utilising whitespace effectively to enhance legibility and visual appeal, balancing aesthetic with functionality.
As a non-profit initiative, all sales revenue is reinvested in printing. Hoax is available at The Library Project, The Douglas Hyde Gallery, Badly Made Books and Boekie Woekie. The publication was recognised as Top 100 Irish design by 100 Archive in 2019, as well
as being in the archive in the National Library of Ireland.
Issue 002 explores the connection between local and global perspectives, investigating the environmental impact of supporting these areas.
The challenge we were faced with in this edition was, ironically, how do we present the concept of community during a global pandemic when so much of our access to community is limited?
This influenced the design choices we made-this edition is designed as a fold-out publication for guerrilla publishing, offering versatility in a time where versatility in our communications was essential. This publication could be repurposed into a bookmark, a postcard as well as a poster.
The publication was recognised as Top 100 Irish design by 100 Archive in 2021 as well as being in the archive in the National Library of Ireland.
The February 2023 poster is crafted to advertise the happenings at Tolbar, a music venue recognised as a hotspot for creativity and a centre for cultural activities, gatherings, and functions. It was important to compliment the existing brand identity, which consists of a customisable logo design, that is adapted tri-monthly by a different artist. This I achieved by conducting an audit of previous designs, making sure to choose textures that are novel yet in the same family as before. The poster's design draws inspiration from the venue's playful and imaginative essence.
To capture this essence, the graphic incorporates elements like hearts, and lively typography reminiscent of childhood valentines, injecting a whimsical flair into the overall design.
These visuals are suitable for physical posters as well as digital content, offering a flexible and captivating promotional strategy to generate more physical conversions from an online presence.
Otter en Anderen was a whimsical theatrical performance based on the text written by Julia Bujis and performed by Chanou Mekenkamp and Sjoerd Eitink.
The play was part of Festival de Oversteek in Nijmegen.
The challenge was to create promotional materials that captured the playful and childlike whimsy of the play. The solution was to design a cloud motif with colourful elements that would evoke the sense of wonder and imagination associated with childhood.
The output of this creative process included digital and print posters that effectively conveyed the whimsical nature of the play.
“There are three types of Alchemist: those who are vague because they don't know what they are doing, those who are vague because they know what they are doing but who also know that the language of Alchemy is addressed to the heart and not to the mind. And those who will never hear about Alchemy but who will succeed through the lives they lead, in discovering the Philosopher’s Stone.”
This book is made in response to this quote from 'The Alchemist’
by Paulo Coehlo.
It is an investigation into what a modern day alchemist would look like. A collection of interviews, with practitioners who deal with faith, belief and transformation in their work respectively.
Practioneers include crystal healer Sineád De Hora, priest Eamonn Bourke, gold specialist Martin Gear, healer Breathewithniall, life coach Thomas M and scientist David Bennet.
Jennie Moran's long-term art project, Luncheonette, is a creative exploration of hospitality and food, initiated in 2013.
In response to the pandemic, which made the physical location inaccessible, there was a need to create a website that captured the essence of the in-person Luncheonette.
To address this challenge, we tried to craft compelling brand narratives to resonate with target audience of the previous regulars of the Luncheonette.
The website incorporated the project's real-life atmosphere by using the typeface from the menus, along with abundant photography of the space and hand-drawn portraits of the staff. This approach aimed to emulate the welcoming ambiance of the physical space, offering visitors a virtual experience that reflected the project's core values during a time when in-person interactions were limited.
